Tried and Tested Design and Development Elements that Increase Online Conversions

Boosting online traffic and conversion rates aren’t limited to paid advertising and social media marketing. The simple fact of how your website looks plays an important role as well. Websites should actually embody certain design and development principles aimed directly at improving conversion rates.

Here are some of those principles you can include in your site’s design to boost conversions:

Reduce the Number of Choices

Wed developers call this the Hick’s law. Names after a prominent British psychologist, Hick’s law states that a person can make a decision quickly and easily if the options available are limited or restricted. Think of it this way. When you are at the supermarket, how difficult is it to select a laundry detergent brand from the dozens that are available. But if only two brands were available, your decision would have been made swiftly and effectively.

Hick’s law works in a similar manner in web design. Studies have actually proven that customers are less likely to click on a link or select a product if there is a number of choices available. Therefore, don’t clutter your site with multiple CTAs or product promotions. Keep things limited to make it easy for visitors to make up their minds.

Separate Things by Three

According to scientists, humans process information in the threes. Specifically, we remember lists if only 3 items are available in it.  If you hire an experienced digital marketing agency in Sydney to do the site design, you will hear something called the “rule of thirds.” It means you should keep the grid on the page separated into three categories visually. Threes are divided vertically as well.

Use Negative Space Wisely

Negative space is just a tech term for the whitespace you sometimes see on web pages. It’s not as useless as it looks. You can utilize the white space to create light around subjects to either draw attention to it or away from it. For example, some white space around call-to-action buttons can emphasize these components just the way you want it. You can also make pack certain information, like privacy policies, in the white space at the bottom of a page to prevent users from being distracted by it.

Choose Colours Carefully

Colour is an often overlooked component of web design that plays a very important role in retaining site visitors. The shades of the letters, backgrounds, and components of your website matter. Colour combinations can be used to create a certain mood or a tone for the website.

Using colour on websites is not much different from choosing paint for a home. You would need the right colour to set the perfect mood, which in case of websites is the conversion rate. Use contrasting colours to emphasize certain points. For example, a call-to-action button in black against a white backdrop would instantly draw attention to it. Likewise, use colours to advance your mission to retain visitors.

Not to mention, keeping your website highly mobile friendly is part of the design process to increase the conversion rate. But most people already know that. Therefore, use the above tips to improve the looks of your site so that customers are more inclined to interact with it.


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