The holiday season not only marks the end of the calendar year. But it also the time where you would spend your days with your loved ones. It is also the time where you would eat way more than you should. We understand that all these are things that you enjoy about the upcoming season. But something that none of us enjoys is being bombarded with various holiday campaigns. The problem is that many of these tend to use the same boring concept. Therefore we can understand why consumers would find it to be annoying.
Furthermore, companies are unlikely to attract consumers using these same old marketing concepts. Instead, they need to think of something more fun and innovative. But we understand that this is not as easy as it sounds.
Get The Timing Right
You may have brilliant door gift ideas Singapore for your consumers. But even these are unlikely to attract them if you start advertising in August. That is because such a move would only annoy the consumers. That is because at this stage they would still be enjoying their summer. Therefore, the last thing that they would want to think about is the cold winter months. Therefore, don’t think that you can attract more customers by advertising early. Instead, you need to wait for the correct time. Otherwise, your innovative campaign is going to get boring in December.
However, even if you start advertising in October the campaign can get old pretty fast. Thus, that is why it would be a good idea to change everything up on a regular basis. This does not have to be every day. But try to change the content at least on a weekly basis. This way you would be able to keep the customers on their toes.
Tell a Story
Many of us tend to believe that only young children love to hear stories. But that is not true. Most of the successful marketing campaigns become successful due to good storytelling. Thus, that is why we are advising you to tell a story using your campaign. As this is the Christmas season it should ideally be a story about giving. If you like you can use CSR as the highlight of your campaign. That is because this would definitely appeal to many customers. However, the key would be to understand your key demography. This way you would be able to tailor the story according to their needs.
Keeping things fresh whilst appealing to your customers may sound like an impossible task. But that is why you need to follow the above guidelines.