This is at the heart of why you put off getting that blog,
lead capture page or email newsletter going isn’t it?
Or maybe you DID get started, but have put off writing the
NECESSARY content and copy that gets you where you want to be.
Even good writers face this.
Even good writers feel insecure when they sit down to write.
For a not-so-good writer, this is can cause a choke-hold.
Today I want to give you one tip. I could go on and on here,
but I want to keep this brief.
Here it is…
Write for your ideal prospect. And write to her as if you’re
talking to her personally at a coffee shop.
Remember the lesson I sent you last week about the most important writing technique?
See it here if you don’t remember:
http://www.ericwalkermarketing.com/the-most-important-writing-technique/
It’s all about unearthing your ideal prospect. That’s THE place
to start.
Imagine this…
You’re at coffee with your ideal prospect. Give her a little
bit of advice. Don’t hard teach. Just let her know you have
something on the shelf so to speak that you think she’d enjoy.
What would you say?
*I put myself in this situation -literally- not long ago and was
utterly amazed at what I heard myself saying. That was when it
dawned on me I was aligning my “business” with what I enjoy doing
(teaching writing in all it’s variety of purposes and formats)
and recognized that my unique value had a specific benefit for
an “ideal person” and since I was actually drinking coffee with that
person, I had found my voice – instantly.
So my writing tip for you if you say you are a terrible writer is…
Write like you talk.
No college essay needed. No hard sell copywriting needed.
No poetry needed. Conversational grammar is okay. You’re
writing to make a friendly connection. That’s all.
The flip side of this is that in order for you to write like you talk,
you have to let people get to know you.
And that’s where I REALLY like helping people because it’s
a gateway toward discovering your own personal narrative.
I would like to help you crack the code on your story.
It’s one of the best ways to let other people get to know you,
like you and trust you.
We will “workshop” together so you can discover…
- Where your story exists
- How it arrived
- The people you’ve touched.
Our time together will help bring forth the answer that’s
already inside of you, and bring it to the surface.
I help by leading the research and exploration. The first part of
my job is to dig. Then we write – together.
If you’re interested, and we’ll set up a time to
meet on the phone.
This is the real work that HAS to be done, and I can
help you do it.
Reply to Eric@EricLWalker.com for a consultation today.
Eric