Aaah… I remember Redwood.
A mix of Husky, Shepard and Pit Bull, she came every time I called.
Redwood would stray for blocks, or be halfway around the mountain,
but if I called, she’d let out this high pitched, almost a squeak-like bark
and RUN. Ears back, Redwood could fly. I loved to watch her 50
yards out. I could see the eagerness in her eyes.
Q: Why was this the case?
A: Positive reinforcement
Ever heard of Pavlov’s experiment?
He first demonstrated a form of conditioning and learning
based around positive reinforcement.
The same principles are at play with your writing — specifically
your blog content and the content that you send those prospects
who have given you permission to email them.
When Redwood was just a puppy, I paid careful attention to
her behavior, and as soon as she did something I liked, I’d
give her a nibble of bacon.
(*real bacon not that fake stuff)
Your blog readers and email list can be trained the same way.
For example, when someone new joins my list, I’m sure to
deliver on my promise and give them their free gift. Then
keep delivering it. Every email or blog post has at least a
little nugget of “bacon.”
(*who doesn’t love quality bacon?)
This is the nature of all living creatures. We move towards
rewards and away from pain.
The best “bacon” blog posts and emails show off your expertise.
So stick to your expertise! Don’t stray. If you sell financial
education, your “bacon” content will likely be tips on maxing
investments, tips to make more money during this time of
financial change, etc, etc. Don’t get into ways to “green”
your home.
Thing is, most people struggle with the writing. Whether it
be the blogging and/or the email writing, they struggle with
the “bacon” technique.
And many people don’t fully understand how important this is,
as it underpins EVERYTHING you’re trying to accomplish, which
is ethically lead a person to making a purchase from you, and
then emailing you to say “Thanks.”
Right?
This is my new found passion – helping people
create “bacon” content via their blog and email.
Some people just say, “Okay Eric, okay… do what you gotta
do and get it done, then send it my way. Here’s a check.”
While others like to be more involved. They want to learn.
They want to do it themselves. They just need to know where
to start.
That’s where my 2 hour workshop comes into play.
This is what we do…
First, ahead of time, I send you 27 questions that are designed
for you to know your ideal prospect upside and down.
These questions FORCE you to know your ideal prospect.
Even if you think you don’t know your ideal prospect, if you
answer all of these questions you will. If you can’t answer one
of the questions, you make something up — that’s the beauty
of this exercise, what you don’t know, you create on the fly.
You give these questions your best effort.
The more diligent you are and the more you succumb to the process, the
more prepared you’ll be for our time on the phone.
You send the answered questions to me, and I do my thing.
Then we go over all of the questions together once we get on the
phone. I challenge everything you’ve written. I help you through
any “sticky” spots. As a result of our time together, you
will be able to tell your ideal prospect their problem more
clearly and in a better picture than they can tell it.
Then…
I hand you an outline for 7 “pillar” blog posts. These include
a working headline, and brief synopsis of the blog post. You
just have to write it. I do the same for your email sequence.
Plus I give you 3 email templates to fill in the blanks with.
Once you’ve completed your end of the bargain (use our time
together to write your blog posts and emails), you can send
2 of each of them to me for a full critique.
I charge $297 for this.
Is this something you want?
Reply to Eric@EricLWalker.com or click reply to this email
if you have questions or if you’d like to schedule a preliminary
phone call.
This helps!
Or you can just say, “Eric – do it for me please.”
If that sounds like you, check out my offers here:
http://www.ericwalkermarketing.com/optin-starter-kit/
http://www.ericwalkermarketing.com/content-starter-kit/