You Slay The Dragon!
Every Day.
You Do The Work!
or get squashed!
_____________________
Yesterday I was a little behind on some client work. I woke up with
that “game face” - all bidness. I shut my office door tight, and without exception, anyone who came a-knockin’ was going to get Dad’s growl.
But as I’ve learned so many times in life there’s always an exception.
This time it’s my daughter Ella. (she’ll always be an exception).
So I hear her walking up the stairs. She’s wearing those green frog
galoshes I bought her. They clop with each wooden step.BTW: Ella turns 3 this Feb. 2.
Ella is speaking with so much more feeling and expression these days.
She’s really gaining more and more control over language. But I was
stunned with the clarity of what came next.
stunned with the clarity of what came next.
She says,
“Dad! Daddeeeeee … give me a hug before I leave. We’re leaving for Nona’s now. Walk me out to the car and buckle me up.”
No promptings from Mom either.
At the threshold of my office door we embrace. I can quickly see
that Ella is loving her Dad. I relish these moments. How quickly it dawns on me! … It’s the client-work that’s a distraction. It means nothing in this moment.
that Ella is loving her Dad. I relish these moments. How quickly it dawns on me! … It’s the client-work that’s a distraction. It means nothing in this moment.
We walk downstairs, hug again. Then proceed outdoors toward the car.
We hold hands. Meander a bit. Until finally arriving at the car, I place
my hands on her cheeks.
We hold hands. Meander a bit. Until finally arriving at the car, I place
my hands on her cheeks.
“I love you!” I say. And mean it more than ever. I lift her into the car, buckle her up, give her a kiss and blow her another one for the road.
I returned to the client work - softer. The edge had certainly smoothed
over. Then there was silence. The family had gone, and it was just me
with the work. Dad has to do the work to bring home food. The pig needs to be spinning on the spit. The dragon has to be slayed.
over. Then there was silence. The family had gone, and it was just me
with the work. Dad has to do the work to bring home food. The pig needs to be spinning on the spit. The dragon has to be slayed.
If not, the family doesn’t get to dance under the tough old stars. And we love to dance under them stars. This is the real work that is to be done. Let’s do it! Do the work that needs to be done.
Go pro!
Eric
Consult me
The first step is simple, but not always easy.
This might be your struggle.
It’s deciding WHO your ideal, perfect customer is.
In this context, your “ideal customer” is a person you most want
to motivate to take action.
to motivate to take action.
Some are lucky.
Every time they whom sit down to create a marketing piece
(whether it be an email, or a blog post or lead capture page) they
already have that ideal perfect customer in mind.
(whether it be an email, or a blog post or lead capture page) they
already have that ideal perfect customer in mind.
Let me tell you, that is a profitable skill to have.
Obtaining this knowledge is also the work that you must do to
successfully market anything. I simply call this specificity.
successfully market anything. I simply call this specificity.
Don’t do this work? Well…
You’ll never be able to create the right environment where you
move your ideal, perfect customer from point A to point B. Where people move toward a REWARD just as much as they are FLEEING from a pain.
move your ideal, perfect customer from point A to point B. Where people move toward a REWARD just as much as they are FLEEING from a pain.
And that direction would be toward you, and what you sell.
If you aren’t able to have this kind of specificity, it’s hard to build trust. Trust positively influences transactions.
What I do…
I workshop with you. This is one on one, me and you time. We work together through a process to uncover then discover your ideal, perfect customer.
It takes 2 hours maybe longer. Sometimes we break for 5 minutes, other times we revisit with one another the next day. It depends. This is a workshop.We pour over an excruciatingly detailed set of 27 questions. This set of questions serves as our guide, and anchors the work that is to be done. It’s VERY thorough.
Frankly, it will make your brain hurt, but your marketing will be MUCH better. This workshops forces you to be better. You can’t avoid it.
I record the call for you, and also help you write little pieces, and ditties, and snippets of copy that you keep for future marketing pieces.
I’ll be responsive to your questions via email for an additional 30 days. We can create a dialog that allows us to riff on ideas. This usually yields more copy, more clarity.
The cost is $197. Think of it moving you a million miles forward.
Mail me directly at Eric@EricLWalker.com