The Best Way To Deliver Content

i’m picking up from where i left off last email, which

you can read here:

for my money, the smartest way to start out with marketing is

with an email newsletter along with an automated follow up

sequence of emails that act as a “curriculum” and culminates

in a sale.

 

• i’m a fan of emailing daily (M-F). i also think brevity rules.

 

• delivering content via email is inexpensive – about $20 a mo.

 

• email doesn’t require much technical set up (if any at all)
  and little or no graphics are needed.

 

• email is leveraged. you can create a fantastic sequence of
  communication that gets delivered over and over again,
  and you only have to create it once.

 

• email drives the results you want. an email list has always
  stood as the most valuable asset you can own. this holds true
  for any industry, niche, sub-culture… whatever.

But any of us can do it if we keep working at it. I’ve seen

it time and again, great emails (i.e. content emails, soft

sell emails, hard sell emails, etc) will transform a business.

I can help you focus on exactly how these sequences get created,

and you can use them to turn a corner in your project or business.

My Opt-In Starter Kit creates your “gift” – the thing you give

away in exchange for your prospects name and email. And I will

build out your follow-up email sequence which usually leads

up to a point of sale.

It’s just this low key thing I’ve been testing out for awhile.

The Opt-In Starter Kit will be the heart of your marketing

message.

I love blogging, but it’s a lot of work. You have to

keep feeding the engine – no matter how well received a blog

post is today, tomorrow your readers want something fresh.

Nonetheless, blogging is the second best way to deliver

content.