I’m at the airport now. I spent the weekend helping 30 others
set up their marketing funnel. I presented on a video strategy
I’ve been helping other marketers use to gain exposure and
drive traffic to a lead capture page. Then I presented on what
your first 10 auto email messages should say – their function.
My next task is to set up my services page, and put together
a funnel that I can begin marketing with. Up until now, my
client work has come as a result of ‘word of mouth.’ That happens
when you immerse yourself in the work for years on end like I
have.
Now it’s time to organize my knowledge into services that you
can see at a glance. That’s this week’s task.
I contacted a few different web developer/designers to make
my site look ‘pretty.’ That’s part of the process too. And I’ve
chosen the social media platform I’m going to ‘camp out on…’
I’m choosing LinkedIn for reasons I’ll discuss later. I located
a training on LinkedIn that’s been in my vault for awhile
The next thing I’ve done is develop a list of ‘seed keywords.’
I have a person who helped me with that too.
I also reached out to a video guy in my local area. We’re meeting
this Friday to do some video’ing.
But the real work is the content creation. That’s about the
only part I’m doing myself – the most important part.
I’m in the process of writing 7 ‘pillar’ posts at my blog,
and 10 email follow ups for optins. I’ve decided on what my
free optin offer will be too.
Notice how many other people I’ve reached out to to help me
with various aspects of this project.
DON’T TRY TO DO IT ALL.
I recommend at least $500 for any online project. But I want
to point out that I’ve not paid more than $100 on “training.”
The rest of the money is being spent on SERVICES.
Also, take note that I’ve been earning a full time income from
my online business without a dedicated website for what I do.
I’ve used good old fashioned networking (with skype and phone)
and referrals to get business. And it’s been this way for about
6 months.
I’ve serviced people. I have a queue of testimonials. I’m still
working on projects.
The point is 2-fold:
1. Services pay. They’re practical.
2. Perform services first. Be sure you want to do the work.
Then prepare your marketing and promotion to get more work.
That’s all for today. My plane just flew in. I’d like to grab
a coffee before I board.
Eric
P.S. Here is a rough draft of a couple services that I’ve been
performing for awhile.
http://www.ericwalkermarketing.com/content-starter-kit/
http://www.ericwalkermarketing.com/optin-starter-kit/