The Most Important Writing Technique

January 2, 2012 By

Let’s call her Carla, and not use her real name.

Carla, like about a half million or more others, is a rep
for ViSalus. She’s selling meal replacement shakes just like
everyone else in the company.

And guess what! She didn’t stand a chance of making any money
with that company because of one thing.

BTW: it has nothing to do with saturation.

If your computer were to go up in flames and you were to never
get another email lesson like this again, this one tip alone
would put you in a different league (if you follow through).

Carla hired me for 2 hours to help her discover who her
ideal prospect should be – that typical person in the white
hot center of her market.

This is what we came up with at the conclusion of our time
together:

A 37-52 year old white woman who is married or divorced and
has 2 kids. She’s busy and stressed out. She doesn’t feel in
control of her life or her body. She feels she’s doing everything
for other people and puts herself last in line.

She doesn’t feel sexy. She hates her body which makes her
feel she doesn’t deserve good things in life until she loses
the weight. Life is kinda on pause until she loses the weight.

She wants to lose weight to look sexy because she thinks this
will give her a sense of freedom so she can finally be the
true her she fondly remembers.

Until then, she feels trapped in her body as if her ugly fat
is holding her back and holding her down.

Thing is… she needs something convenient to help her get
control of her weight and her life.

Now as Carla is creating her lead capture page she knows
who she is talking to. When she attempts to write her auto
email follow ups, she knows EXACTLY who she’s moving closer
to a sale. Now when Carla begins blogging on a semi-daily
basis, she knows who the blog will be a resource for. When
Sheila starts Facebook advertising, she is A LOT less likely
to lose money.

You can hire me to help you do discover your ideal prospect.
We spend 2 hours together and answer over 25 detailed questions
that will make your brain hurt, but your marketing MUCH better.

This will set you back $197, but move you a million miles
forward.

Mail me direct at Eric@EricLWalker.com

If you’re just looking to create an Internet presence and not sure
about all this marketing stuff… well, I suggest starting with your
story.

Let’s crack the code of your story.

Where does your story exist?

How does it arrive?

I believe the
answer is inside of you, and the people you’ve touched. Bringing it
to the surface involves research and exploration. The first part of
my job is to dig. Then we write – together.

Mail me direct at Eric@EricLWalker.com

It’s fun.

Filed Under: Messages Tagged With:

I Will Create Your Most Valuable Business Asset For You

December 29, 2011 By

Internet businesses rely on their email lists to build ongoing relationships. To get people to sign-up for your email, you offer them a free “gift.” The gift must be something interesting, valuable, and unique.

Then you must deliver on that gift and continue to offer value that leads up to the point of sale.

My Opt-In Starter Kit creates your “gift” and the follow-up emails which lead to a point of sale. 

I’ll work with you for up to 2 hours so you have a “perfect gift offer” that aligns with you and your business. Then I’ll create it for you.

You can choose either an email course in 7 parts (for example, a “7 Day course to Better Health”) or a 10-15 page e-book.

The Opt-in Starter Kit includes the initial consultation, editing process, the second 30 minute consultation, the email support plus what you see below.

You can choose 2 types of opt-in gifts:

    • 7 Part Email Series–Each email will be approximately 150-350 words long, delivered in a text document. Typically people use the series to build a relationship with their reader by teaching a concept and end with a promotion for their product or service.

 

    • 10-15 Page E-course–The e-course will be delivered in a PDF document with basic formatting so it is visually appealing. Cover graphics are available for an additional fee. Again, this is often used to teach about your product or services, and then ends with a promotion.

The cost for this package is $799

Here’s How To Start

Email Eric@EricLWalker.com

Then we will meet up by phone or skype. I will gather the necessary details to create your “Opt-in Starter Kit,” and you will have the most valuable asset for your Internet business.

Filed Under: Uncategorized

My Offer To Help Your Blog Succeed

December 17, 2011 By

Every great blog has core content that your prospects come back for again and again. It’s THAT useful.

I call it “flagship” content.

This content is evergreen. It’s your main message. And it won’t significantly change over time. Often this core content is on a blog page or post so that it’s easily accessible from the Navbar.

Readers refer to this content to get an overview of your business. It’s the second most valuable asset you can own (second to the email content you deliver to your list).

Flagship content is difficult and time consuming to create.

That’s where I come in.

As part of my “Flagship Blog Content Starter Kit,” I’m offering to create 8 core pieces of content for you. Each post is written specifically for your business after a personal interview with you. This content will reflect your vision and your message for your business and/or the persona you present on the web.

With these 8 flagship posts, your readers will know about you and your business.

Here is exactly what you will receive:

    • Initial 30 Minute Consultation

 

    • Editing Process (I do the work, submit to you, we meet again to discuss)

 

    • Second 30 Minute Consultation

 

    • 24 hour Response Email Support

 

    • About Me Page w/ Embedded Opt-in –Every blog needs a strong “About Me” page.  This page introduces you.  Your readers learn why they want to do business with you.

 

    • Product/Service Introduction Post –This page will give general background about your product and service.  It will tell the benefits to your readers so your readers understand exactly why they can’t live without you.

 

    • Opinion Post –During our consultation, we will discuss a topic in your niche that you have a strong, heartfelt opinion about.  This post (or page) will express that opinion so your reader gets to know you.  You won’t be a stranger to them when they’re done reading this.

 

    • List Post –Every niche has lists.  Lists of steps to take, lists of must-have tools, lists of things you can’t live without.  This page will have an important list for your niche.

 

    • Technical Post –This post will give technical advice in your niche.  The technical piece can give a definition, explain a process or answer a technical question (this can be substituted with FAQ).

 

    • (2) Completely Customized Posts (based upon the unique You that is You) –During our initial interview, we will discuss additional content that best suits your business and goals.

 

Each page is approximately 450-600 words long, delivered in a text document.  If you have a keyword list, these pages will written with SEO best practices to optimize for your keywords.  They will include meta tag information.

The cost for this package is $799

 

 

PLUS I’LL ADD THIS UNIQUE BONUS:
I also create (if you so desire) a landing page designed to instantly communicate what’s going on to the visitor as soon as they arrive, and also acts as a table of contents (via links to each part) that increases clarity – (see this example here).

As a result of the work I do for you with my “Flagship Blog Content Starter Kit,” you will be capable of offering your blog as a vital resource to your audience so that people feel compelled to subscribe, or opt-in to what you offer.

And you won’t have to spend all of your time doing it.

Here’s How To Start

Email Eric@EricLWalker.com

Then we will meet up by phone or skype. I will gather the necessary details to create your “Flagship Blog Content Starter Kit,” and you will have a resource that attracts more attention to your blog.

Filed Under: Uncategorized

RESUME

October 31, 2011 By


PO Box 19701
Kalamazoo, MI 49019
email: walkereri@gmail.com
skype – riverteeeth

 

OCCUPATION

August 2010 – Present, 80/20 Marketing Inc.
Web-Based
Social Marketing Manager

  • Built and managing Facebook Business Pages, YouTube channel, Twitter profile.
  • Established The Renegade Blog.com. Maintain blog and regularly contributes content.
  • Works collaboratively with a team to write and build out email broadcasts, sequences affiliate promotions.
  • Supports current/ongoing team of 250+ with internet marketing education.
  • Hosts webinars that sell information products.

May 2009 – May 2010, Marketing Merge Inc.
Web based and Portland, Oregon, USA
Business Development Partner

  • Worked collaboratively with CEO and team of developers to support Renegade Professional membership site.
  • Wrote broadcast emails, hosting webinars, providing ongoing video tutorials for Renegade Professional back office and support of Renegade Professional affiliates.
  • Managed and lead Renegade Professional “Super Guide” content contribution and lead sharing program.
  • Managed a project called “School of Online Business.” Wrote a 55 page report for web development teams to implement.

January 2007 – June 2009, Kalamazoo Public Schools
Kalamazoo, Michigan, USA
Certified Public School Teacher – 8th Grade English

  • Taught 8th grade English.
  • Helped to adopt new curriculum that emphasized writing.
  • Served on School Improvement Committee

August 2006 – August 2007, Portland Art Museum
Portland, Oregon, USA
Education & Outreach Coordinator (temporary 1 year position)

  • Coordinated various educational opportunities to a diverse audience.
  • Worked with art educators to develop programs, classes, and lectures.
  • Co-wrote and co-published informational brochures for researchers, educators, and general public.

July 2001 – August 2006, Beaverton Public Schools
Beaverton, Oregon, USA
Certified Public School Teacher – 4th and 5th grade

  • Taught 4th and 5th grade
  • Coordinated school-wide science fair
  • Co-founded “Art’s Edge,” a committee that wrote new curriculum to infuse the arts into old curriculum (and later was adopted by the Beaverton School District).
  • Provided regular instruction to teachers on the subject of teaching writing.

EDUCATION

June 2002 – August 2004, Lewis and Clark College
Portland, Oregon, USA

  • Northwest Writing Institute: received graduate level credits to participate in a collaborative program between Lewis & Clark College and metropolitan and/or rural area schools and districts to improve the writing of Oregon’s K-12 students and teachers.
  • Approached writing as an imaginative act at the heart of cultural awareness and professional life.
  • Taught other teachers how to teach writing in their classrooms.

August 1999 – April 2000, Michigan State University
East Lansing, Michigan, USA

  • Student teaching internship year: taught 6thgrade – all subjects – in an inner city school in Grand Rapids, MI.
  • Awards: Urban Educator Scholarship for outstanding academic merit and willingness to teach in low socioeconomic school.
  • Earned Reading Specialist credential: 16 credit hours in literacy education with professional leaders and established literacy coaches in the area of teaching and learning of literacy in Kindergarten – 6th grade classrooms.

May 2000, Certified Teacher Endorsement for Kindergarten – 6th grade
May 2000, Reading Specialist Credential for 6th – 8th grade

January 1997 – May 1999, Michigan State University
East Lansing, Michigan, USA

  • Major academic courses highlights: Never missed Dean’s List. Majored in Elementary Education with a double minor in English and Theatre.
  • Awards: Michael A. Clark Scholarship for outstanding merit and potential for a successful career in teaching and coaching.

May 1999, Bachelor of Arts Degree in Elementary Education

August 1994 – June 1996, Marietta College
Marietta, Ohio, USA

  • Major academic courses highlights: none. In my two years at this division 3 college, I simply learned how to live on my own.
  • Played two seasons of varsity baseball.

COMPETENCIES & INTERESTS

Web Competence:

  • Writing for the web; writing copy
  • WordPress
  • Some HTML
  • Social Media
  • Marketing & Sales Funnels

Personal Interests:

  • Family
  • Long walks
  • Baseball
  • Poetry

REFERENCES

Eric is at the top of the list – one heck of a team player. That is the most important attribute people must bring to my team. I have missed the mark here and there on this with past team building efforts, but with Eric, I really hit the bull’s eye.

His next best attribute is the eagerness and constant drive he has to learn, improve and deliver.

Eric is also a superb connector. As my son (and business partner) have joked that there cannot be a single person out there who doesn’t like Eric. He’s just one amazing likable and most importantly helpful teaching kind of guy.

Since bringing Eric on board what I probably love and enjoy most is that he is not a “heavy”. Meaning someone who doesn’t take energy from the projects and team but adds to it at an exponential level. As the CEO of 80/20 Marketing this is such a load off my mind.

Lastly, Eric has brought camaraderie and fresh energy into my most intimate circle of business relationships. Difficult to say how much that means to me as the team leader of 80/20 Marketing.
– Ann Sieg

Eric Walker is a phenomenal coach exemplifying “attraction marketing” to the core. He doesn’t just “talk” a good talk—he lives it. I met Eric originally through a coaching program we offered—he arrived as a leader. Eric has provided “over the top” value to our organization as a content writer and a coach. He’s assisted others successfully (with rave reviews) on subjects ranging from “how to write when you think you don’t know how” onto lead generation and over a dozen related areas in marketing and business development. If you’re seeking clarity and direction in your business, I highly recommend plugging into ANYTHING Eric offers to you. He knows his stuff and he leads by example. That’s the kind of guy you want to learn from.
–Mike Klingler

 

Eric’s copywriting skills are exceptional.  He genuinely understands people – how they think and what encourages them to take action, and that’s why his work always drives results.  Eric also brings with him a strong knowledge of online marketing best practices, making him an even more valuable asset to any marketing campaign.  If you get the chance to work with Eric, do it.  He’ll get your results!

– Amy Porterfield

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