They have questions like:

• How to balance multiple offers
• What type of emails to send
• How many messages should be included in a sequence
• When to send a sales email and when to deliver content

I can answer those questions for YOU.

I capitalized the “YOU” because it’s not one-size fits all.

It must be super specific to who you are, what you offer,
and the conditions you’ve grown your list.

I’d like to extend my workshop services to YOU.

That means we work together by phone and email to write the
perfect email sequence.

Think of these email follow ups as an advanced sequence of
remarkable communication that gets delivered again and again
and again to each new person who signs up for your list.

These follow-up emails are designed to make sales AND build
up your credibility.

This isn’t for you if you have nothing to offer to obtain emails
in the first place. Or this isn’t for you if you have nothing
to sell.

No email list is to small to deliver value and extract a return.

If you desire to make some sort of transaction, you need an
email sequence.

Pricing is negotiable. It largely depends on the size of
your list, what you sell and other circumstances.

Email me at Eric@EricLWalker.com

I’ll help you earn more with your list, or I’ll give you
your money back. That’s my promise.

Here’s one happy client with positive results from my writing.

It’s a continuous series of videos (7 straight days) that answer your prospects most frequently asked questions and the questions they should be asking.

The purpose:

The purpose of the 3x3x1 video strategy is to get exposure to who you are, position yourself as a thought leader who is “in the know” about what you do and accelerate the bonding process between you and your prospects.

This method also promotes traffic to your lead capture page, and the video content can be used at your blog, on Facebook, YouTube and in your email marketing efforts.

Here’s how it works.

You’re going to create a video for each of seven days. One for each day of the week. Begin on a Monday. You’re going to release a new video every day.

First: Create 3 FAQ videos.

Think of three frequently asked questions about your area of knowledge or expertise or business or product or service or whatever you offer. Always make the call to action to an opt-in page.

Keep the videos t0 3 minutes if possible.

These FAQ videos will cover Monday, Tuesday and Wednesday.

Second: Create 3 SAQ videos.

Same as above, but with “Should Ask” Questions.

These are things you thing your prospects “SHOULD” be asking (but probably aren’t).

Remember to cover WHY they should be asking these questions. This will cover Thursday, Friday and Saturday.

On the 7th day, create wrap up video that summarizes all that you’ve covered from the previous six days then direct them to an opt-in page.

Here is an example of what that wrap up video could sound like:

 
Here’s the key for the wrap up video:

It must lead them to a place to take action so that you can continue to follow up with them. This normally means that You will have to create an opt-in page to collect their name and email. This could be at your blog, or a custom tab on your Facebook page, or on a stand alone webpage.

If you’d like coaching on this, I offer it. Reply to Eric@EricLWalker.com

My next task is to set up my services page, and put together
a funnel that I can begin marketing with. Up until now, my
client work has come as a result of ‘word of mouth.’ That happens
when you immerse yourself in the work for years on end like I
have.

Now it’s time to organize my knowledge into services that you
can see at a glance. That’s this week’s task.

I contacted a few different web developer/designers to make
my site look ‘pretty.’ That’s part of the process too. And I’ve
chosen the social media platform I’m going to ‘camp out on…’
I’m choosing LinkedIn for reasons I’ll discuss later. I located
a training on LinkedIn that’s been in my vault for awhile

The next thing I’ve done is develop a list of ‘seed keywords.’
I have a person who helped me with that too.

I also reached out to a video guy in my local area. We’re meeting
this Friday to do some video’ing.

But the real work is the content creation. That’s about the
only part I’m doing myself – the most important part.

I’m in the process of writing 7 ‘pillar’ posts at my blog,
and 10 email follow ups for optins. I’ve decided on what my
free optin offer will be too.

Notice how many other people I’ve reached out to to help me
with various aspects of this project.

DON’T TRY TO DO IT ALL.

I recommend at least $500 for any online project. But I want
to point out that I’ve not paid more than $100 on “training.”
The rest of the money is being spent on SERVICES.

Also, take note that I’ve been earning a full time income from
my online business without a dedicated website for what I do.
I’ve used good old fashioned networking (with skype and phone)
and referrals to get business. And it’s been this way for about
6 months.

I’ve serviced people. I have a queue of testimonials. I’m still
working on projects.

The point is 2-fold:

1. Services pay. They’re practical.
2. Perform services first. Be sure you want to do the work.
Then prepare your marketing and promotion to get more work.

That’s all for today. My plane just flew in. I’d like to grab
a coffee before I board.

Eric

P.S. Here is a rough draft of a couple services that I’ve been
performing for awhile.

http://www.ericwalkermarketing.com/content-starter-kit/
http://www.ericwalkermarketing.com/optin-starter-kit/

If you really want to earn a full time income with an Internet
business as quickly as possible, provide services.

No, it’s not leveraged or passive. And you have to work with
one person or one business at a time. And bust ass every day
to build a good reputation, and get referrals.

It takes a full year or two of this before business starts to
effortlessly come your way.

Once this happens, you’ll have to systemize your process,
prioritize your time and raise your prices. Then scale.

I speak from experience on this…

I decided to begin offering services almost 2 years ago now.

It started out SO slow, and there was a big learning curve.

For example, I began installing WordPress blogs… and absolutely
hated it. Not my thing. But if you need a blog I sure can refer
you to several different people.

Then it was social media management for a minute… I didn’t
like that much better. Talk about being chained to computer.

Uggh! Plus, I don’t recommend giving your voice away, and if
someone wants to give their voice away to YOU for pay…

Be careful! It requires a lot of communicating.

Finally, it was writing.

Duh, “write?!”

I mean, I should have known it was writing all along, but we
often don’t see what’s right in front of our face.

I’ve had poems published; hosted in-service workshops for
teachers who wanted more insight for teaching elementary
students writing. I’ve participated in workshops with the
notorious Kim Stafford.

And get this?

I love to write!

I can spend 5 hours a day in the coffee shop typing away
and penning lines in my journal 5 days a week without issue.

So to conclude, here’s my point…

Likely you have a skill that others don’t. THAT’S your service.

Toss up a simple website. Craft a unique offer, develop a
services page then get on a social network and GO.

People don’t want your unknown ebook. They want your help.
That’s what services are all about.

But if you do this long enough, developing a product (along
with an audience to sell it to) will come much easier.

Good luck!

Eric

Every Day.

You Do The Work!

or get squashed!

_____________________ 

Here are some email “formats” to help keep you on track for
when you follow up with the folks on your email list. These
can work for blog posts too.

1. Tell a story

2. Make a check list of 5-7 things they’re doing wrong

3. Q & A (pose a question, then answer it, with your product
being the solution

4. Testimonial email. Show a testimonial then answer it as if
it was a question

5. Checklist of stuff they can do to improve their situation
(philosophical & common sense type stuff, not hard teaching)

6. Talk about the news/current events (check MSN or Yahoo
news each day (they all often have great teaser headlines)

7. Quote an authority and then riff off that (i.e. so and so
says xyz, blah blah blah, here’s what I think…)

8. Inspirational/motivational email (these can be especially
powerful if done correctly)

9. Answer a common objection

10. Disqualify the competition (pick something a competitor does,
then show why it’s wrong, just don’t name any specific names)

Finally, don’t hard teach.

Soft teach instead, by inspiring, telling what to do not
how to do it, teasing, etc. Dangle the carrot, and have fun
so it’s fun for them to read and fun for you to write.

That ought to give you enough to think about for a while.

’til later,

Eric

P.S. I Will Create Your Most Valuable Business Asset For You

Internet businesses rely on their email lists to build ongoing
relationships. To get people to sign-up for your email, you offer
them a free “gift.” The gift must be something interesting,
valuable, and unique.

Then you must deliver on that gift and continue to offer value that
leads up to the point of sale.

My Opt-In Starter Kit creates your “gift” and the follow-up emails
which lead to a point of sale – for you.

See here for more details, or email Eric@EricLWalker.com

A mix of Husky, Shepard and Pit Bull, she came every time I called.
Redwood would stray for blocks, or be halfway around the mountain,
but if I called, she’d let out  this high pitched, almost a squeak-like bark

and RUN. Ears back, Redwood could fly. I loved to watch her 50
yards out. I could see the eagerness in her eyes.

Q: Why was this the case?
A: Positive reinforcement
 

Ever heard of Pavlov’s experiment?

He first demonstrated a form of conditioning and learning
based around positive reinforcement.

The same principles are at play with your writing — specifically
your blog content and the content that you send those prospects
who have given you permission to email them.

When Redwood was just a puppy, I paid careful attention to
her behavior, and as soon as she did something I liked, I’d
give her a nibble of bacon.

(*real bacon not that fake stuff)

Your blog readers and email list can be trained the same way.

For example, when someone new joins my list, I’m sure to
deliver on my promise and give them their free gift. Then
keep delivering it. Every email or blog post has at least a
little nugget of “bacon.”

(*who doesn’t love quality bacon?)

This is the nature of all living creatures. We move towards
rewards and away from pain.

The best “bacon” blog posts and emails show off your expertise.
So stick to your expertise! Don’t stray. If you sell financial
education, your “bacon” content will likely be tips on maxing
investments, tips to make more money during this time of
financial change, etc, etc. Don’t get into ways to “green”
your home.

Thing is, most people struggle with the writing. Whether it
be the blogging and/or the email writing, they struggle with
the “bacon” technique.

And many people don’t fully understand how important this is,
as it underpins EVERYTHING you’re trying to accomplish, which
is ethically lead a person to making a purchase from you, and
then emailing you to say “Thanks.”

Right?
 

This is my new found passion – helping people
create “bacon” content via their blog and email.

Some people just say, “Okay Eric, okay… do what you gotta
do and get it done, then send it my way. Here’s a check.”

While others like to be more involved. They want to learn.
They want to do it themselves. They just need to know where
to start.

That’s where my 2 hour workshop comes into play.

This is what we do…

First, ahead of time, I send you 27 questions that are designed
for you to know your ideal prospect upside and down.

These questions FORCE you to know your ideal prospect.
Even if you think you don’t know your ideal prospect, if you
answer all of these questions you will. If you can’t answer one
of the questions, you make something up — that’s the beauty
of this exercise, what you don’t know, you create on the fly.

You give these questions your best effort.

The more diligent you are and the more you succumb to the process, the
more prepared you’ll be for our time on the phone.

You send the answered questions to me, and I do my thing.

Then we go over all of the questions together once we get on the
phone. I challenge everything you’ve written. I help you through
any “sticky” spots. As a result of our time together, you
will be able to tell your ideal prospect their problem more
clearly and in a better picture than they can tell it.

Then…

I hand you an outline for 7 “pillar” blog posts. These include
a working headline, and brief synopsis of the blog post. You
just have to write it. I do the same for your email sequence.
Plus I give you 3 email templates to fill in the blanks with.

Once you’ve completed your end of the bargain (use our time
together to write your blog posts and emails), you can send
2 of each of them to me for a full critique.

I charge $297 for this.

Is this something you want?

Reply to Eric@EricLWalker.com or click reply to this email
if you have questions or if you’d like to schedule a preliminary
phone call.

This helps!

Or you can just say, “Eric – do it for me please.”

If that sounds like you, check out my offers here:
http://www.ericwalkermarketing.com/optin-starter-kit/
http://www.ericwalkermarketing.com/content-starter-kit/

Or maybe you DID get started, but have put off writing the
NECESSARY content and copy that gets you where you want to be.

Even good writers face this.

Even good writers feel insecure when they sit down to write.
For a not-so-good writer, this is can cause a choke-hold.

Today I want to give you one tip. I could go on and on here,
but I want to keep this brief.

Here it is…

Remember the lesson I sent you last week about the most important writing technique?

See it here if you don’t remember:
http://www.ericwalkermarketing.com/the-most-important-writing-technique/

It’s all about unearthing your ideal prospect. That’s THE place
to start.

Imagine this…

You’re at coffee with your ideal prospect. Give her a little
bit of advice. Don’t hard teach. Just let her know you have
something on the shelf so to speak that you think she’d enjoy.

What would you say?

*I put myself in this situation -literally- not long ago and was
utterly amazed at what I heard myself saying. That was when it
dawned on me I was aligning my “business” with what I enjoy doing
(teaching writing in all it’s variety of purposes and formats)
and recognized that my unique value had a specific benefit for
an “ideal person” and since I was actually drinking coffee with that
person, I had found my voice – instantly.

So my writing tip for you if you say you are a terrible writer is…

Write like you talk.

No college essay needed. No hard sell copywriting needed.
No poetry needed. Conversational grammar is okay. You’re
writing to make a friendly connection. That’s all.

The flip side of this is that in order for you to write like you talk,
you have to let people get to know you.

And that’s where I REALLY like helping people because it’s
a gateway toward discovering your own personal narrative.
I would like to help you crack the code on your story.
It’s one of the best ways to let other people get to know you,
like you and trust you.

We will “workshop” together so you can discover…

• Where your story exists
• How it arrived
• The people you’ve touched.

Our time together will help bring forth the answer that’s
already inside of you, and bring it to the surface.

I help by leading the research and exploration. The first part of
my job is to dig. Then we write – together.

If you’re interested, and we’ll set up a time to
meet on the phone.

This is the real work that HAS to be done, and I can
help you do it.

Reply to Eric@EricLWalker.com for a consultation today.

Eric