What is the 3x3x1 video strategy
It’s a continuous series of videos (7 straight days) that answer your prospects most frequently asked questions and the questions they should be asking.
The purpose:
The purpose of the 3x3x1 video strategy is to get exposure to who you are, position yourself as a thought leader who is “in the know” about what you do and accelerate the bonding process between you and your prospects.
This method also promotes traffic to your lead capture page, and the video content can be used at your blog, on Facebook, YouTube and in your email marketing efforts.
Here’s how it works.
You’re going to create a video for each of seven days. One for each day of the week. Begin on a Monday. You’re going to release a new video every day.
First: Create 3 FAQ videos.
Think of three frequently asked questions about your area of knowledge or expertise or business or product or service or whatever you offer. Always make the call to action to an opt-in page.
Keep the videos t0 3 minutes if possible.
These FAQ videos will cover Monday, Tuesday and Wednesday.
Second: Create 3 SAQ videos.
Same as above, but with “Should Ask” Questions.
These are things you thing your prospects “SHOULD” be asking (but probably aren’t).
Remember to cover WHY they should be asking these questions. This will cover Thursday, Friday and Saturday.
On the 7th day, create wrap up video that summarizes all that you’ve covered from the previous six days then direct them to an opt-in page.
Here is an example of what that wrap up video could sound like:
Hey Everyone,
It’s Eric Walker here again. Hopefully you’ve seen my Frequently Asked Questions and Should Ask Questions that I’ve answered. I’ve answered such questions as: x, y and z. And other questions such as a, band c.
If you haven’t seen all of these videos, and you would like to, I’m including my [whatever you offer at your capture page] plus a [whatever add-on bonus you can think of] that will [benefit for the prospect when they optin] at http://your-lead-capture-page.
Here’s the key for the wrap up video:
It must lead them to a place to take action so that you can continue to follow up with them. This normally means that You will have to create an opt-in page to collect their name and email. This could be at your blog, or a custom tab on your Facebook page, or on a stand alone webpage.
If you’d like coaching on this, I offer it. Reply to Eric@EricLWalker.com