Don’t know about you, but “formats” work for me.
Here are some email “formats” to help keep you on track for
when you follow up with the folks on your email list. These
can work for blog posts too.
1. Tell a story
2. Make a check list of 5-7 things they’re doing wrong
3. Q & A (pose a question, then answer it, with your product
being the solution
4. Testimonial email. Show a testimonial then answer it as if
it was a question
5. Checklist of stuff they can do to improve their situation
(philosophical & common sense type stuff, not hard teaching)
6. Talk about the news/current events (check MSN or Yahoo
news each day (they all often have great teaser headlines)
7. Quote an authority and then riff off that (i.e. so and so
says xyz, blah blah blah, here’s what I think…)
8. Inspirational/motivational email (these can be especially
powerful if done correctly)
9. Answer a common objection
10. Disqualify the competition (pick something a competitor does,
then show why it’s wrong, just don’t name any specific names)
Finally, don’t hard teach.
Soft teach instead, by inspiring, telling what to do not
how to do it, teasing, etc. Dangle the carrot, and have fun
so it’s fun for them to read and fun for you to write.
That ought to give you enough to think about for a while.
’til later,
Eric
P.S. I Will Create Your Most Valuable Business Asset For You
Internet businesses rely on their email lists to build ongoing
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See here for more details, or email Eric@EricLWalker.com