3x3x1 video strategy

What is the 3x3x1 video strategy

It’s a continuous series of videos (7 straight days) that answer your prospects most frequently asked questions and the questions they should be asking.

The purpose:

The purpose of the 3x3x1 video strategy is to get exposure to who you are, position yourself as a thought leader who is “in the know” about what you do and accelerate the bonding process between you and your prospects.

This method also promotes traffic to your lead capture page, and the video content can be used at your blog, on Facebook, YouTube and in your email marketing efforts.

Here’s how it works.

You’re going to create a video for each of seven days. One for each day of the week. Begin on a Monday. You’re going to release a new video every day.

First: Create 3 FAQ videos.

Think of three frequently asked questions about your area of knowledge or expertise or business or product or service or whatever you offer. Always make the call to action to an opt-in page.

Keep the videos t0 3 minutes if possible.

These FAQ videos will cover Monday, Tuesday and Wednesday.

Second: Create 3 SAQ videos.

Same as above, but with “Should Ask” Questions.

These are things you thing your prospects “SHOULD” be asking (but probably aren’t).

Remember to cover WHY they should be asking these questions. This will cover Thursday, Friday and Saturday.

On the 7th day, create wrap up video that summarizes all that you’ve covered from the previous six days then direct them to an opt-in page.

Here is an example of what that wrap up video could sound like:

Hey Everyone,

It’s Eric Walker here again. Hopefully you’ve seen my Frequently Asked Questions and Should Ask Questions that I’ve answered. I’ve answered such questions as: x, y and z. And other questions such as a, band c.

If you haven’t seen all of these videos, and you would like to, I’m including my [whatever you offer at your capture page] plus a [whatever add-on bonus you can think of] that will [benefit for the prospect when they optin] at http://your-lead-capture-page.

 
Here’s the key for the wrap up video:

It must lead them to a place to take action so that you can continue to follow up with them. This normally means that You will have to create an opt-in page to collect their name and email. This could be at your blog, or a custom tab on your Facebook page, or on a stand alone webpage.

If you’d like coaching on this, I offer it. Reply to Eric@EricLWalker.com

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Setting Up a Service Business

I’m at the airport now. I spent the weekend helping 30 others
set up their marketing funnel. I presented on a video strategy
I’ve been helping other marketers use to gain exposure and
drive traffic to a lead capture page. Then I presented on what
your first 10 auto email messages should say – their function.

My next task is to set up my services page, and put together
a funnel that I can begin marketing with. Up until now, my
client work has come as a result of ‘word of mouth.’ That happens
when you immerse yourself in the work for years on end like I
have.

Now it’s time to organize my knowledge into services that you
can see at a glance. That’s this week’s task.

I contacted a few different web developer/designers to make
my site look ‘pretty.’ That’s part of the process too. And I’ve
chosen the social media platform I’m going to ‘camp out on…’
I’m choosing LinkedIn for reasons I’ll discuss later. I located
a training on LinkedIn that’s been in my vault for awhile

The next thing I’ve done is develop a list of ‘seed keywords.’
I have a person who helped me with that too.

I also reached out to a video guy in my local area. We’re meeting
this Friday to do some video’ing.

But the real work is the content creation. That’s about the
only part I’m doing myself – the most important part.

I’m in the process of writing 7 ‘pillar’ posts at my blog,
and 10 email follow ups for optins. I’ve decided on what my
free optin offer will be too.

Notice how many other people I’ve reached out to to help me
with various aspects of this project.

DON’T TRY TO DO IT ALL.

I recommend at least $500 for any online project. But I want
to point out that I’ve not paid more than $100 on “training.”
The rest of the money is being spent on SERVICES.

Also, take note that I’ve been earning a full time income from
my online business without a dedicated website for what I do.
I’ve used good old fashioned networking (with skype and phone)
and referrals to get business. And it’s been this way for about
6 months.

I’ve serviced people. I have a queue of testimonials. I’m still
working on projects.

The point is 2-fold:

1. Services pay. They’re practical.
2. Perform services first. Be sure you want to do the work.
Then prepare your marketing and promotion to get more work.

That’s all for today. My plane just flew in. I’d like to grab
a coffee before I board.

Eric

P.S. Here is a rough draft of a couple services that I’ve been
performing for awhile.

http://www.ericwalkermarketing.com/content-starter-kit/
http://www.ericwalkermarketing.com/optin-starter-kit/

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Want a full time online business? Do this…

Offer a service(s).

If you really want to earn a full time income with an Internet
business as quickly as possible, provide services.

No, it’s not leveraged or passive. And you have to work with
one person or one business at a time. And bust ass every day
to build a good reputation, and get referrals.

It takes a full year or two of this before business starts to
effortlessly come your way.

Once this happens, you’ll have to systemize your process,
prioritize your time and raise your prices. Then scale.

I speak from experience on this…

I decided to begin offering services almost 2 years ago now.

It started out SO slow, and there was a big learning curve.

For example, I began installing WordPress blogs… and absolutely
hated it. Not my thing. But if you need a blog I sure can refer
you to several different people.

Then it was social media management for a minute… I didn’t
like that much better. Talk about being chained to computer.

Uggh! Plus, I don’t recommend giving your voice away, and if
someone wants to give their voice away to YOU for pay…

Be careful! It requires a lot of communicating.

Finally, it was writing.

Duh, “write?!”

I mean, I should have known it was writing all along, but we
often don’t see what’s right in front of our face.

I’ve had poems published; hosted in-service workshops for
teachers who wanted more insight for teaching elementary
students writing. I’ve participated in workshops with the
notorious Kim Stafford.

And get this?

I love to write!

I can spend 5 hours a day in the coffee shop typing away
and penning lines in my journal 5 days a week without issue.

So to conclude, here’s my point…

Likely you have a skill that others don’t. THAT’S your service.

Toss up a simple website. Craft a unique offer, develop a
services page then get on a social network and GO.

People don’t want your unknown ebook. They want your help.
That’s what services are all about.

But if you do this long enough, developing a product (along
with an audience to sell it to) will come much easier.

Good luck!

Eric

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Here’s how to know if you’re doing the work…

You Slay The Dragon!


Every Day.

 

Slay the dragon

You Do The Work!

or get squashed!

_____________________ 

Yesterday I was a little behind on some client work. I woke up with
that “game face” - all bidness. I shut my office door tight, and without exception, anyone who came a-knockin’ was going to get Dad’s growl. 

But as I’ve learned so many times in life there’s always an exception. 

This time it’s my daughter Ella. (she’ll always be an exception).

So I hear her walking up the stairs. She’s wearing those green frog 
galoshes I bought her. They clop with each wooden step.BTW: Ella turns 3 this Feb. 2.

Ella is speaking with so much more feeling and expression these days. 
She’s really gaining more and more control over language. But I was
stunned with the clarity of what came next. 

She says, 

“Dad! Daddeeeeee … give me a hug before I leave. We’re leaving for Nona’s now. Walk me out to the car and buckle me up.” 

No promptings from Mom either. 

At the threshold of my office door we embrace. I can quickly see
that Ella is loving her Dad. I relish these moments. How quickly it dawns on me! … It’s the client-work that’s a distraction. It means nothing in this moment.

We walk downstairs, hug again. Then proceed outdoors toward the car.
We hold hands. Meander a bit. Until finally arriving at the car, I place
my hands on her cheeks. 

“I love you!” I say. And mean it more than ever. I lift her into the car, buckle her up, give her a kiss and blow her another one for the road. 

I returned to the client work - softer. The edge had certainly smoothed
over. Then there was silence. The family had gone, and it was just me
with the work. Dad has to do the work to bring home food. The pig needs to be spinning on the spit. The dragon has to be slayed. 

If not, the family doesn’t get to dance under the tough old stars. And we love to dance under them stars.  This is the real work that is to be done. Let’s do it! Do the work that needs to be done.

Go pro! 

Eric 


Consult me 

The first step is simple, but not always easy. 

This might be your struggle. 

It’s deciding WHO your ideal, perfect customer is. 

In this context, your “ideal customer” is a person you most want
to motivate to take action.

Some are lucky. 

Every time they whom sit down to create a marketing piece
(whether it be an email, or a blog post or lead capture page) they
already have that ideal perfect customer in mind.

Let me tell you, that is a profitable skill to have. 

Obtaining this knowledge is also the work that you must do to
successfully market anything. I simply call this specificity. 

Don’t do this work? Well…

You’ll never be able to create the right environment where you
move your ideal, perfect customer from point A to point B. Where people move toward a REWARD just as much as they are FLEEING from a pain.

And that direction would be toward you, and what you sell. 

If you aren’t able to have this kind of specificity, it’s hard to build trust. Trust positively influences transactions.

What I do…

I workshop with you. This is one on one, me and you time. We work together through a process to uncover then discover  your ideal, perfect customer. 

It takes 2 hours maybe longer. Sometimes we break for 5 minutes, other times we revisit with one another the next day. It depends. This is a workshop.We pour over an excruciatingly detailed set of 27 questions. This set of questions serves as our guide, and anchors the work that is to be done. It’s VERY thorough.

Frankly, it will make your brain hurt, but your marketing will be MUCH better. This workshops forces you to be better. You can’t avoid it.

I record the call for you, and also help you write little pieces, and ditties, and snippets of copy that you keep for future marketing pieces.
 
I’ll be responsive to your questions via email for an additional 30 days. We can create a dialog that allows us to riff on ideas. This usually yields more copy, more clarity.

The cost is $197. Think of it moving you a million miles forward.

Mail me directly at Eric@EricLWalker.com 

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10 Email “Formats” You Can Use Now

Don’t know about you, but “formats” work for me.

Here are some email “formats” to help keep you on track for
when you follow up with the folks on your email list. These
can work for blog posts too.

1. Tell a story

2. Make a check list of 5-7 things they’re doing wrong

3. Q & A (pose a question, then answer it, with your product
being the solution

4. Testimonial email. Show a testimonial then answer it as if
it was a question

5. Checklist of stuff they can do to improve their situation
(philosophical & common sense type stuff, not hard teaching)

6. Talk about the news/current events (check MSN or Yahoo
news each day (they all often have great teaser headlines)

7. Quote an authority and then riff off that (i.e. so and so
says xyz, blah blah blah, here’s what I think…)

8. Inspirational/motivational email (these can be especially
powerful if done correctly)

9. Answer a common objection

10. Disqualify the competition (pick something a competitor does,
then show why it’s wrong, just don’t name any specific names)

Finally, don’t hard teach.

Soft teach instead, by inspiring, telling what to do not
how to do it, teasing, etc. Dangle the carrot, and have fun
so it’s fun for them to read and fun for you to write.

That ought to give you enough to think about for a while.

’til later,

Eric

P.S. I Will Create Your Most Valuable Business Asset For You

Internet businesses rely on their email lists to build ongoing
relationships. To get people to sign-up for your email, you offer
them a free “gift.” The gift must be something interesting,
valuable, and unique.

Then you must deliver on that gift and continue to offer value that
leads up to the point of sale.

My Opt-In Starter Kit creates your “gift” and the follow-up emails
which lead to a point of sale – for you.

See here for more details, or email Eric@EricLWalker.com

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Why You Should Treat Your Ideal Customer Like A Dog

Aaah… I remember Redwood.

A mix of Husky, Shepard and Pit Bull, she came every time I called.
Redwood would stray for blocks, or be halfway around the mountain,
but if I called, she’d let out  this high pitched, almost a squeak-like bark

and RUN. Ears back, Redwood could fly. I loved to watch her 50
yards out. I could see the eagerness in her eyes.

Q: Why was this the case?
A: Positive reinforcement
 

Ever heard of Pavlov’s experiment?

He first demonstrated a form of conditioning and learning
based around positive reinforcement.

The same principles are at play with your writing — specifically
your blog content and the content that you send those prospects
who have given you permission to email them.

When Redwood was just a puppy, I paid careful attention to
her behavior, and as soon as she did something I liked, I’d
give her a nibble of bacon.

(*real bacon not that fake stuff)

Your blog readers and email list can be trained the same way.

For example, when someone new joins my list, I’m sure to
deliver on my promise and give them their free gift. Then
keep delivering it. Every email or blog post has at least a
little nugget of “bacon.”

(*who doesn’t love quality bacon?)

This is the nature of all living creatures. We move towards
rewards and away from pain.

The best “bacon” blog posts and emails show off your expertise.
So stick to your expertise! Don’t stray. If you sell financial
education, your “bacon” content will likely be tips on maxing
investments, tips to make more money during this time of
financial change, etc, etc. Don’t get into ways to “green”
your home.

Thing is, most people struggle with the writing. Whether it
be the blogging and/or the email writing, they struggle with
the “bacon” technique.

And many people don’t fully understand how important this is,
as it underpins EVERYTHING you’re trying to accomplish, which
is ethically lead a person to making a purchase from you, and
then emailing you to say “Thanks.”

Right?
 

This is my new found passion – helping people
create “bacon” content via their blog and email.

Some people just say, “Okay Eric, okay… do what you gotta
do and get it done, then send it my way. Here’s a check.”

While others like to be more involved. They want to learn.
They want to do it themselves. They just need to know where
to start.

That’s where my 2 hour workshop comes into play.

This is what we do…

First, ahead of time, I send you 27 questions that are designed
for you to know your ideal prospect upside and down.

These questions FORCE you to know your ideal prospect.
Even if you think you don’t know your ideal prospect, if you
answer all of these questions you will. If you can’t answer one
of the questions, you make something up — that’s the beauty
of this exercise, what you don’t know, you create on the fly.

You give these questions your best effort.

The more diligent you are and the more you succumb to the process, the
more prepared you’ll be for our time on the phone.

You send the answered questions to me, and I do my thing.

Then we go over all of the questions together once we get on the
phone. I challenge everything you’ve written. I help you through
any “sticky” spots. As a result of our time together, you
will be able to tell your ideal prospect their problem more
clearly and in a better picture than they can tell it.

Then…

I hand you an outline for 7 “pillar” blog posts. These include
a working headline, and brief synopsis of the blog post. You
just have to write it. I do the same for your email sequence.
Plus I give you 3 email templates to fill in the blanks with.

Once you’ve completed your end of the bargain (use our time
together to write your blog posts and emails), you can send
2 of each of them to me for a full critique.

I charge $297 for this.

Is this something you want?

Reply to Eric@EricLWalker.com or click reply to this email
if you have questions or if you’d like to schedule a preliminary
phone call.

This helps!

Or you can just say, “Eric – do it for me please.”

If that sounds like you, check out my offers here:
http://www.ericwalkermarketing.com/optin-starter-kit/
http://www.ericwalkermarketing.com/content-starter-kit/

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What To Do When You Say, “I’m A Terrible Writer?”

This is at the heart of why you put off getting that blog,
lead capture page or email newsletter going isn’t it?

Or maybe you DID get started, but have put off writing the
NECESSARY content and copy that gets you where you want to be.

Even good writers face this.

Even good writers feel insecure when they sit down to write.
For a not-so-good writer, this is can cause a choke-hold.

Today I want to give you one tip. I could go on and on here,
but I want to keep this brief.

Here it is…

Write for your ideal prospect. And write to her as if you’re
talking to her personally at a coffee shop.

 

Remember the lesson I sent you last week about the most important writing technique?

See it here if you don’t remember:
http://www.ericwalkermarketing.com/the-most-important-writing-technique/

It’s all about unearthing your ideal prospect. That’s THE place
to start.

Imagine this…

You’re at coffee with your ideal prospect. Give her a little
bit of advice. Don’t hard teach. Just let her know you have
something on the shelf so to speak that you think she’d enjoy.

What would you say?

*I put myself in this situation -literally- not long ago and was
utterly amazed at what I heard myself saying. That was when it
dawned on me I was aligning my “business” with what I enjoy doing
(teaching writing in all it’s variety of purposes and formats)
and recognized that my unique value had a specific benefit for
an “ideal person” and since I was actually drinking coffee with that
person, I had found my voice – instantly.

So my writing tip for you if you say you are a terrible writer is…

Write like you talk.

No college essay needed. No hard sell copywriting needed.
No poetry needed. Conversational grammar is okay. You’re
writing to make a friendly connection. That’s all.

The flip side of this is that in order for you to write like you talk,
you have to let people get to know you.

And that’s where I REALLY like helping people because it’s
a gateway toward discovering your own personal narrative.
I would like to help you crack the code on your story.
It’s one of the best ways to let other people get to know you,
like you and trust you.

We will “workshop” together so you can discover…

  • Where your story exists
  • How it arrived
  • The people you’ve touched.

Our time together will help bring forth the answer that’s
already inside of you, and bring it to the surface.

I help by leading the research and exploration. The first part of
my job is to dig. Then we write – together.

If you’re interested, and we’ll set up a time to
meet on the phone.

This is the real work that HAS to be done, and I can
help you do it.

Reply to Eric@EricLWalker.com for a consultation today.

Eric

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The Best Way To Deliver Content

i’m picking up from where i left off last email, which
you can read here:

 

Best Way To Deliver Content
for my money, the smartest way to start out with marketing is
with an email newsletter along with an automated follow up
sequence of emails that act as a “curriculum” and culminates
in a sale.
 

  • i’m a fan of emailing daily (M-F). i also think brevity rules.

    •  

  • delivering content via email is inexpensive – about $20 a mo.

    •  

  • email doesn’t require much technical set up (if any at all)
    and little or no graphics are needed.

    •  

  • email is leveraged. you can create a fantastic sequence of
    communication that gets delivered over and over again,
    and you only have to create it once.

    •  

  • email drives the results you want. an email list has always
    stood as the most valuable asset you can own. this holds true
    for any industry, niche, sub-culture… whatever.

 

Most people get hung up on creating their email newsletter 
and auto follow up sequence. It isn’t an easy task.

 

But any of us can do it if we keep working at it. I’ve seen
it time and again, great emails (i.e. content emails, soft
sell emails, hard sell emails, etc) will transform a business.

 

I can help you focus on exactly how these sequences get created,
and you can use them to turn a corner in your project or business.

 

My Opt-In Starter Kit creates your “gift” – the thing you give
away in exchange for your prospects name and email. And I will
build out your follow-up email sequence which usually leads
up to a point of sale.

 

It’s just this low key thing I’ve been testing out for awhile.
The Opt-In Starter Kit will be the heart of your marketing
message.

 

Read about the details if you’re interested here:

 

What About Blogging?
I love blogging, but it’s a lot of work. You have to
keep feeding the engine – no matter how well received a blog
post is today, tomorrow your readers want something fresh.
Nonetheless, blogging is the second best way to deliver
content.

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The Most Important Writing Technique

Let’s call her Carla, and not use her real name.

Carla, like about a half million or more others, is a rep
for ViSalus. She’s selling meal replacement shakes just like
everyone else in the company.

And guess what! She didn’t stand a chance of making any money
with that company because of one thing.

BTW: it has nothing to do with saturation.

If your computer were to go up in flames and you were to never
get another email lesson like this again, this one tip alone
would put you in a different league (if you follow through).

Carla hired me for 2 hours to help her discover who her
ideal prospect should be – that typical person in the white
hot center of her market.

This is what we came up with at the conclusion of our time
together:

A 37-52 year old white woman who is married or divorced and
has 2 kids. She’s busy and stressed out. She doesn’t feel in
control of her life or her body. She feels she’s doing everything
for other people and puts herself last in line.

She doesn’t feel sexy. She hates her body which makes her
feel she doesn’t deserve good things in life until she loses
the weight. Life is kinda on pause until she loses the weight.

She wants to lose weight to look sexy because she thinks this
will give her a sense of freedom so she can finally be the
true her she fondly remembers.

Until then, she feels trapped in her body as if her ugly fat
is holding her back and holding her down.

Thing is… she needs something convenient to help her get
control of her weight and her life.

Now as Carla is creating her lead capture page she knows
who she is talking to. When she attempts to write her auto
email follow ups, she knows EXACTLY who she’s moving closer
to a sale. Now when Carla begins blogging on a semi-daily
basis, she knows who the blog will be a resource for. When
Sheila starts Facebook advertising, she is A LOT less likely
to lose money.

You can hire me to help you do discover your ideal prospect.
We spend 2 hours together and answer over 25 detailed questions
that will make your brain hurt, but your marketing MUCH better.

This will set you back $197, but move you a million miles
forward.

Mail me direct at Eric@EricLWalker.com

If you’re just looking to create an Internet presence and not sure
about all this marketing stuff… well, I suggest starting with your
story.

Let’s crack the code of your story.

Where does your story exist?

How does it arrive?

I believe the
answer is inside of you, and the people you’ve touched. Bringing it
to the surface involves research and exploration. The first part of
my job is to dig. Then we write – together.

Mail me direct at Eric@EricLWalker.com

It’s fun.

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I Will Create Your Most Valuable Business Asset For You

Internet businesses rely on their email lists to build ongoing relationships. To get people to sign-up for your email, you offer them a free “gift.” The gift must be something interesting, valuable, and unique.

Then you must deliver on that gift and continue to offer value that leads up to the point of sale.

My Opt-In Starter Kit creates your “gift” and the follow-up emails which lead to a point of sale. 

I’ll work with you for up to 2 hours so you have a “perfect gift offer” that aligns with you and your business. Then I’ll create it for you.

You can choose either an email course in 7 parts (for example, a “7 Day course to Better Health”) or a 10-15 page e-book.

The Opt-in Starter Kit includes the initial consultation, editing process, the second 30 minute consultation, the email support plus what you see below.

You can choose 2 types of opt-in gifts:

    • 7 Part Email Series–Each email will be approximately 150-350 words long, delivered in a text document. Typically people use the series to build a relationship with their reader by teaching a concept and end with a promotion for their product or service.

 

    • 10-15 Page E-course–The e-course will be delivered in a PDF document with basic formatting so it is visually appealing. Cover graphics are available for an additional fee. Again, this is often used to teach about your product or services, and then ends with a promotion.

The cost for this package is $799

Here’s How To Start

Email Eric@EricLWalker.com

Then we will meet up by phone or skype. I will gather the necessary details to create your “Opt-in Starter Kit,” and you will have the most valuable asset for your Internet business.

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